Group Average: 0,00
Summary
ReaRadar
aims to revolutionize budget shopping in Sweden by providing a platform where
consumers can find reduced-price and overstocked goods from various companies.
The main challenges include market penetration, identifying discounted
products, and integration with different company platforms. The target audience
is budget-conscious consumers in Sweden. The initial funding needed is between
30,000 and 100,000 USD.
Challenges
- Market penetration
- Identifying the most and least
discounted products - Integration risk with different
companies’ platforms
Solutions
ReaRadar
addresses these challenges by creating a centralized platform aggregating
reduced-price and overstocked goods from various companies, making it easy for
consumers to find and compare the best deals in one place. By partnering with
Klarna, ReaRadar also offers flexible payment options, allowing shoppers to
spread out their payments.
Customer
Segment
Budget-conscious
consumers in Sweden looking for reduced-price and overstocked goods.
Distribution Channels
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing
- Paid Advertising
- Local Market Presence
- Customer Referral Programs
Team
- Devi Prasad Ejanthakar
- Suhasini Bai Devale
Activity Plan
- Develop and launch the ReaRadar
platform. - Partner with various companies
to aggregate discounted and overstocked goods. - Implement marketing strategies
to attract users. - Integrate Klarna for flexible payment
options. - Continuously update the
platform with new deals and offers.
Your First Budget
|
Category |
Amount (USD) |
|
Investments |
|
|
Platform Development |
20,000 |
|
Marketing |
10,000 |
|
Operating Cost |
|
|
Salaries |
30,000 |
|
Office Expenses |
10,000 |
|
Total |
70,000 |
Date: 08/30/2024, 10:27
Author: Claes
Document Link:
{Link to Evaluation document: Document
Featured Image: rearadar-img02-1024x586-00.png