Group Average: 0,00
Summary
Origo Farms
(ORFA AB) is an indoor farm that grows tomatoes year-round using aeroponics.
The business aims to address the challenges of accessibility and affordability
of high-quality, sustainable, and price-worthy tomatoes for local consumers.
The target audience includes retail shops and catering firms. The initial
budget required for early funding ranges from $30,000 to $100,000 USD.
Challenges
Ensuring
smooth operation of systems Expensive electricity Competitors investing in
similar technology Greenhouses operating during colder periods
Solutions
Utilizing
aeroponics for resource effectiveness and emission reduction Providing
high-quality, sustainable, and affordable tomatoes
Customer
Segment
Retail
shops Catering firms such as Mölnlycke Frukt & Blommor, Elsie’s Kök, and
Jups Catering
Distribution
Channels
Direct
sales to franchisees of food shops Entering supplier portals
Team
Founder:
Enis is a driven and goal-oriented business developer with a strong background
in sales. He has an exceptional ability to build and maintain customer
relationships and is known for constantly identifying new market opportunities.
With his strategic thinking and focus on results, Enis has been a key player in
driving the company’s growth.
Co-Founder:
Jonathan is the company’s technical guru. With a background in physics and
computer science, he leads the team in creating new technological solutions for
our indoor farm. His ability to analyze complex data and translate it into
actionable business insights makes him invaluable for the company’s future
development and competitiveness.
Co-Founder
& CEO: Lucas is the purchasing manager and CEO, with an impressive track
record of negotiating the best deals for the company. He has a deep
understanding of market trends and ensures that the company always has access
to high-quality and cost-effective materials. As CEO, he leads the company with
a clear vision and a strong focus on sustainability, inspiring the entire team
to strive toward common goals. Production Manager: Henrik is a highly
experienced production leader with over 30 years of expertise in launching new
factories across Europe. Having built his career at Essity, Henrik has honed
his skills in large-scale manufacturing and is known for his exceptional
ability to set up and optimize production processes from the ground up. His deep
knowledge and seniority in the industry have made him a sought-after expert in
starting and managing efficient, high-quality production facilities. Lars is
also a strong advocate for sustainability making him an invaluable asset to the
team.
Activity
Plan
Expand farm
size to increase production Collect Letters of Intent (LOIs) for production
Develop and implement marketing strategies Secure intellectual property rights
Your First Budget
|
Category |
Amount |
|
Investment |
|
|
Equipment |
$20,000 |
|
Technology |
$10,000 |
|
Operating Costs |
|
|
Salaries |
$30,000 |
|
Utilities |
$20,000 |
|
Miscellaneous |
$10,000 |
|
Total |
$90,000 |
Date: 08/29/2024, 09:51
Author: Claes
Document Link:
{Link to Evaluation document: Document
Featured Image: Orfa-tomater.png