In step three, we explore the critical aspect of understanding your customer. How can you identify your customers and make your products or services meet their needs? Three topics guide you in crafting an exceptional response.

Topic one: What is your geographical market? Is it a local, regional, national, or international market?

Topic two: Describe the customer's needs. For instance, if you offer a new technical solution, what problems does it solve?

Topic Three: Define the specific customer group that your business will target. Segment your market based on demographics such as age, gender, income, and education.

Answering these questions helps you identify a distinct profile of your customer.