In step 4, you describe how you sell your product or service. Identify the sales channels that fit your business model and outline the marketing and selling activities that lead to success. We have two topics designed to guide you in crafting a response.

Topic one: Identify the primary sales channels. Do you sell in stores, B2B, e-business, or partners, or are you collaborating with other companies or distributors? Are there any other unique sales channels for your business?

Topic two: Define your marketing and selling activities. Examples are digital marketing, social media, email campaigns, SEO, and online ads. Do you participate in industry events to showcase your business startup?