Assessment Guide
Idea
Is the idea original, innovative, and solves a real problem?
- Competition
- Market Potential
- Problem Solution Fit
1-Bad
Unclear, insufficient or poorly thought out.
2-Weak
Lacks creativity and fails to present an engaging solution.
3-Acceptable
Presented with precision. The idea is well-thought-out and seems to have potential.
4-Good
It is well-thought-out and can be attractive as a new and exciting solution.
5-Excellent
It is well-thought-out and explained. The idea is disruptive, with the potential to find new markets and usage with convincing arguments.
Business Model
Is the business model clear, realistic, and sustainable?
- Revenue Streams
- Cost Structure
- Customer Profile
1-Bad
Unclear, inadequate, or lacking in thoughtful consideration.
2-Weak
Lacks strength and requires further clarification.
3-Acceptable
The presentation is clear and well-structured. The market is defined geographically and demographically.
4-Good
Well-presented with strong market potential. Clear and effective economic solution..
5-Excellent
A great presented model. The delivery and payment process is detailed and well-structured. It has the potential to unlock exciting business opportunities. It can become a sustainable company with convincing arguments.
Scalability
Does the idea have the potential to grow into a larger market?
- Market Entry Strategy
- Traction
- Growth Potential
1-Bad
Lacks an opportunity to scale up to a national level or other markets.
2-Weak
A description is missing of a possible plan to scale up to a national plan or other markets.
3-Acceptable
The business concept may attract, retain, and expand its customer base. In addition, it has potential and/or other benefits.
4-Good
A strong customer base has been established. It has growth potential and, or scalability.
5-Excellent
A clear and credible plan exists to attract, retain, and expand the customer base. There is strong growth potential in other areas of benefit and opportunities for scaling up.
Team
Does the team have the relevant skills, experience, and commitment?
- Expertise
- Commitment
- Adaptability
1-Bad
It is irrelevant or does not describe how the team will get the desired competence.
2-Weak
The team's profiles are either incomplete or poorly outlined. The plan for getting them to achieve the desired level of competence needs improvement.
3-Acceptable
The team may have the necessary skills or plans to improve.
4-Good
The team appears to have the necessary skills or a plan for improvement. The team also shows motivation and drive.
5-Excellent
The team has the necessary skills and a well-functioning organization or a plan for improvement. In addition, the team shows great motivation and drive.
Trustworthy
Is the idea well supported by facts, research, and customer insights?
- Integrity
- Financial Transparency
- Legal Compliance
1-Bad
The business plan has no or very little information about the business concept. There is a lack of talk about business risks and sustainability. Tests and validation are missing against the most valid customers or users.
2-Weak
The business plan has a weak assessment or missing details about the concept. There is a lack of talk about business risks and sustainability. Assumptions are not tested and verified against important customers or users.
3-Acceptable
There seems to be knowledge of the business concept. And a proper risk assessment is done. The business concept is tested and verified against important customers or users.
4-Good
The team has solid knowledge of the business concept and the area. Proper assumptions are made to manage risks and sustainability. The business concept has been tested and verified against important customers or users.
5-Excellent
The team has a solid knowledge of the business concept. Processes are in place to manage risks and ensure sustainability. A robust plan has been successfully validated with essential customers and users. LOI, paying customers, and partners are available.